Our Mission

With our unique history, strong family values, and stunning environments, the Brend Collection is committed to creating enduring relationships with guests by providing gracious hospitality and exceptional service. 

Our greatest asset, and the key to our success, is our people. The dedication, enthusiasm and quality of our workforce continues to positively contribute to the character of our hotels to align with our Brend family values.

Our Mission Statement

Our mission is to be the company of choice for guests, customers and talent. Whenever a customer is planning a trip or a special occasion, or whenever someone is looking for a career in the hospitality industry, they will all think of the Brend Collection first.

Restaurant Staff at The Royal Duchy Hotel

Our Core Values

Our core values reflect what is really important to us as a company and group of individuals. They are the foundation of our company culture and by consistently working hard to maintain our values, we endeavour to preserve what makes the Brend Collection so special.

Customer focused

We work hard to meet and exceed our customers' expectations on every visit or touchpoint they have with us. By serving our guests with very personable, proficient and friendly service and listening to their needs, we create memorable experiences as well as loyal, returning guests.

Take care of the world around us

We support the communities where we live and work. We work hard every day to make a positive impact on the world around us, whether that’s by reducing our impact on the environment, supporting local charities or by providing apprenticeship opportunities to young people. 

Spark Success 

We care for our team as part of the family and recognise talent across all levels of the business, priding ourselves on offering opportunities and training for every member of staff with the help of our Brend Training Academy. We believe that a happy team will ensure a happy customer and it’s on this basis that we continue to invest in our teams, making our guests’ experiences all the more exceptional.

 

Chefs at The Victoria Hotel
SSH Biosphere and hotel

Corporate Responsibility

The Brend Collection recognises that we have an impact on the communities and environment in which we operate and we want to ensure that where possible, this impact is positive. Our Corporate Social Responsibility agenda outlines five key areas that we have prioritised for our effort and investment.
View
Victoria Hotel Kitchen Staff Working

Gender Pay Gap

The Brend Collection is continuously taking action to evaluate policies and the drivers of the gender pay gap to ensure their effectiveness in tackling disparities. Brend Collection is an equal opportunities employer and is committed to reducing our gender pay gap.
View
Personal Officer at The Victoria Hotel

Our People

Just as there is not one single factor that makes our hotels so special, it’s not one person alone that makes our guest experience so spectacular. Time and time again our guests compliment us on the outstanding quality of our staff, and we believe that with a workforce of more than 1100 team members they truly are the greatest asset we have.
View
Exterior of The Royal Hotel in Bideford

Modern Day Slavery Policy

Modern slavery is a crime and violation of fundamental human rights. It takes various forms, such as slavery, forced and compulsory labour and human trafficking, all of which have in common the deprivation of a person's liberty by another in order to exploit them for personal or commercial gain.
View